how to set your

brand mood


You’ve heard of moodboards, yes? But how do you create one that’s actually locked in? One that actually captures the mood you’re envisioning.

Dim the lights and grab your nearest a candle! Today’s blog post teaches you how to set a brand mood.



Start with You

The best ideas come to us when we give ourselves the space to tune in—to our own frequency.

Think about what helps you find your special place — is it a warm bath? Meditation? Music?

If you’ve done a lot of personal development and brand strategy work already, I’d like to offer the following exercise to help you take it a step farther: Once you know how you want your customer to feel– ask yourself when is the last time you felt that way?

Relive your cherished moment by recreating the elements that transported you there in the first place.

For example, consider playing with your sense memory. What would happen if you tore open a croissant? Felt rain on your face?

What did it smell like the last time you felt your desired feeling fully? Envision yourself there now, completely.

Tip: Because scent is highly emotive and the strongest sense tied to memory, consider using essential oils together with a diffuser. Perhaps it will help you engage your sense memory. 


how do you evoke these emotions For Your Customer?–And over the internet No Less?

Eliciting emotion is an artistic process. It involves the use of a variety of tools and methods, including color story, photography, and copywriting.

As human beings, we’re inherently wired to seek connection, yearn for meaningful remedies to alleviate our suffering, and feel rejuvenated by the stories that sustain our optimism. 

Running a business requires you to be both creative and strategic. Creative, because something about your service or product must be unique enough to stand out in a busy market. And strategic, because branding comes down to recreating the same feelings, time and time again. Trust is paramount in building strong connections, and trust can only be established through maintaining consistency in your branding...

So once you have identified the branding assets and emotions that make you YOU, make them a repetitive aspect of your messaging and create a formula around them.

In the absence of a formula to adhere to, you will sacrifice consistency.

See how art and strategy work together in marketing?



Setting the mood is a powerful way to get your customers to feel something. The key is figuring out what kind of mood you want to evoke and then finding ways to achieve that feeling through color, imagery, style, and tone. Each of these components is a fundamental aspect of your brand story, informed by your brand strategy.



Written by Jennifer Baker

into: books, fresh air, salt water hair, & all my animals