The Heartbeat of Your Brand: Infusing Emotion into Your Digital Marketing Strategy


It’s not just about the products or services you offer. Incorporating heart and soul into your brand essence is what makes it truly unique and memorable. That’s it’s “it factor”.

In this post, we’ll explore how you can infuse emotion into your digital marketing strategy– and how you can give your brand a heartbeat. 


What is a “brand’s heartbeat” anyway?

Have you ever stopped to consider the heartbeat of your brand? The pulse that keeps it alive and thriving?

I compare the core of your brand to the human heart because your brand has the power to evoke deep emotions and create meaningful connections. It’s not just about the products or services you offer, it’s about the “why” that drives you, and how you’re able to infuse it into everything you do.

To truly connect with your audience, you must infuse your brand with emotion. You want your customers to feel something when they interact with your brand – whether it’s excitement, trust, inspiration, or nostalgia. 

So, how do you infuse your brand with emotion?

It starts with understanding your brand story. What inspired you to start your business? What are your values and beliefs? What sets you apart from the competition? These are the building blocks of your brand story – and what I call the heartbeat of your brand. 

Once you have a clear understanding of your brand story, it’s time to start communicating it throughout every step in your buyer’s journey. From your website design to your social media posts, everything should be designed to resonate with your audience.

This kind of work sets you apart from the competition and creates a lasting connection with your customers. So, don’t be afraid to let your brand’s heart shine through in everything you do. It’s something of a secret sauce that turns a basic brand into a thriving one.

Take the time to understand your brand story, infuse it with emotion, and regularly refine your strategy to make sure your content’s hitting home. And keeping to the beat. 

Written by Jennifer Baker

into: books, fresh air, salt water hair, & all my animals